| 1. |
Actively engage prospective participants in dialogue: create the program together |
| 2. |
Ensure that the program works for all parties: solicit and incorporate participant input |
| 3. |
Focus everyone on bottom-line results
|
| 4. |
Treat participants and prospects like valued customers or investors
|
| 5. |
Remove barriers to participation by creating highly positive customer experiences |
| 6. |
Invest in shared resources; in particular, look for low-cost technology tools that ease participation and results tracking
|
| 7. |
Proactively approach prospects with compelling cost-benefit data |
| 8. |
Actively “sell” the program to prospects and the media |
| 9. |
When rejected by prospects, seek to understand and address the reasons |
| 10. |
Reward participants
|
