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Crossing the Chasm; Marketing and Selling High-tech Products to Mainstream Customers
by Geoffrey A. Moore |
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The Customer Driven Company; Moving from Talk to Action
by Richard C. Whiteley |
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Influence
by Robert B. Cialdini |
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The Innovator’s Dilemma; When New Technologies Cause Great Firms to Fail
by Clayton M. Christensen |
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Nudge; Improving Decisions about Health, Wealth, and Happiness
by Richard H. Thaler and Cass R. Sunstein |
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The Psychology of Attitude Change and Social Influence
by Philip G. Zimbardo and Michael R. Leippe |
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Selling the Invisible; A Field Guide to Modern Marketing
by Harry Beckwith |
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The Service Profit Chain; How Leading Companies Link Profit and Growth to Loyalty, Satisfaction, and Value
by James L. Heskett, W. Earl Sasser, Jr, and Leonard A. Schlesinger |
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The Tipping Point; How Little Things Can Make A Big Difference
by Malcolm Gladwell |
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Yes! 50 Scientifically Proven Ways to be Persuasive
by Noah J. Goldstein, Steve J. Martin, and Robert B. Cialdini |
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