| • |
Crossing the Chasm; Marketing and Selling High-tech Products to Mainstream Customers
by Geoffrey A. Moore |
| • |
The Customer Driven Company; Moving from Talk to Action
by Richard C. Whiteley |
| • |
How We Decide
by Jonah Leher |
| • |
Influence
by Robert B. Cialdini |
| • |
The Innovator’s Dilemma; When New Technologies Cause Great Firms to Fail
by Clayton M. Christensen |
| • |
Made to Stick: Why Some Ideas Survive and Others Die
by Chip Heath and Dan Heath |
| • |
Nudge; Improving Decisions about Health, Wealth,
and Happiness
by Richard H. Thaler and Cass R. Sunstein |
| • |
The Psychology of Attitude Change and Social Influence
by Philip G. Zimbardo and Michael R. Leippe |
| • |
Selling the Invisible; A Field Guide to Modern Marketing
by Harry Beckwith |
| • |
The Service Profit Chain; How Leading Companies Link Profit and Growth to Loyalty, Satisfaction, and Value
by James L. Heskett, W. Earl Sasser, Jr, and Leonard A. Schlesinger |
| • |
The Tipping Point; How Little Things Can Make A Big Difference
by Malcolm Gladwell |
| • |
Yes! 50 Scientifically Proven Ways to be Persuasive
by Noah J. Goldstein, Steve J. Martin, and Robert B. Cialdini |
