Resources

Effecting Human Behavior Change: Helpful Background Reading

Crossing the Chasm; Marketing and Selling High-tech Products to Mainstream Customers
by Geoffrey A. Moore
The Customer Driven Company; Moving from Talk to Action
by Richard C. Whiteley
   
Influence
by Robert B. Cialdini
   
The Innovator’s Dilemma; When New Technologies Cause Great Firms to Fail
by Clayton M. Christensen
   
Nudge; Improving Decisions about Health, Wealth, and Happiness
by Richard H. Thaler and Cass R. Sunstein
   
The Psychology of Attitude Change and Social Influence
by Philip G. Zimbardo and Michael R. Leippe
   
Selling the Invisible; A Field Guide to Modern Marketing
by Harry Beckwith
   
The Service Profit Chain; How Leading Companies Link Profit and Growth to Loyalty, Satisfaction, and Value
by James L. Heskett, W. Earl Sasser, Jr, and Leonard A. Schlesinger
   
The Tipping Point; How Little Things Can Make A Big Difference
by Malcolm Gladwell
   
Yes! 50 Scientifically Proven Ways to be Persuasive
by Noah J. Goldstein, Steve J. Martin, and Robert B. Cialdini